<Business Innovation Recap>: Why is localized marketing necessary for your business?

Sep 10, 2021

Thanks to advancements in technology and globalization, businesses can reach audiences around the globe. However, sometimes reach is not enough. The need for relevance has quickly replaced the idea of mass-targeted marketing. And a localized marketing strategy is an effective way to gain this relevance.

This strategy, along, with the aid of powerful platforms and algorithms, allows companies to access data to carefully tailor their brand’s outreach. As a company that wants to expand its business map, knowing what is localized marketing and how to do it is vital.

In this regard, HoloBase invited the Co-Founder and CEO of DYNAMIGS Consulting Davide Fassari to share his experience in localized marketing on September 8.