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TikTok steps into e-commerce with Shopify deal
Taobao Live, the live-streaming platform for merchants on Alibaba started its presales campaign for China's annual Singles' Day shopping festival on October 21. to data released by Alibaba, around 2:00 that day, the number of viewers on Li Jiaqi's live broadcast reached 160 million, while the number of viewers on Viya's live broadcast was about 140 million.
Meanwhile, on the other side of the ocean, TikTok, a short video social platform and overseas version of Douyin, announced on October 27, 2020 that it has established a global partnership with Shopify, an international e-commerce giant and Canadian e-commerce platform.
In other words, TikTok is going to enter into the e-commerce field.