Tencent's strategic stake in Sogou to build a new pattern in the search market

Aug 03, 2020 sogou Tencent

Focus:

1. Sogou's growth has hit a bottleneck, and being acquired by Tencent may be the best outcome for the company.

2. The underlying cause is the differentiation of the search track, with generic search gradually dying out.

3. The search war between the giants continues to escalate, the addition of Sogou will enhance Tencent's strength.

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