NetEase returns to Hong Kong IPO: the hope and reality in its story

After 20 years of listing on the NASDAQ, NetEase launched a secondary listing on the Hong Kong stock exchange at $123 Hong Kong dollars per share.

As a Chinese gaming company, NetEase's market value has reached $10 billion. However, seeking new profit growth engine and drawing a broader business map are much better than only focusing on gaming business.

In fact, from games field to e-commerce, music, and education field, NetEase has gone through several business transformations since its listing in 2001.

In the tough 2019, NetEase first included "games, e-commerce, education, music" in the four major strategies. And then NetEase started the company's structural optimization: its cross-border e-commerce platform Kaola unit was sold to Alibaba for $2 billion; its private-label e-commerce brand Yanxuan changed person in charge, and at the same time, its online education brand Youdao made its debut on the New York Stock Exchange.

TO READ THE FULL ARTICLE