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<Editor's Pick>In the battle of e-commerce live streaming, what "tricks" are Chinese tech giants showing?
In the battle of e-commerce live streaming, what "tricks" are Chinese tech giants showing?
The one that claimed "after thousands of live streaming, this kind of promotion is going to be forgotten" must not think that a few short years later, "thousands of live streaming" will come back again.
The focus of this game has shifted from talent shows and games to e-commerce. In 2019, in the sales miracle of Li Jiaqi and Weiya, the concept of KOL promotion is fully activated. E-commerce live streaming also took off. The first thing that happens is that the sudden epidemic has added a boost to e-commerce live streaming. Companies that originally only operated offline also came online for "emergency" and all walks of life regarded live streaming promotion as the way out.
For a time, business owners, local government leaders, KOLs, and celebrities all gathered in the live streaming. Major Internet companies with or without live streaming business all started their own e-commerce live streaming.