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<Editor's Pick>Will Huawei terminal distributed technology reconstruct IoT ecosystem?
文 / 编程浪子
来 源 / 螳螂财经（ID:TanglangFin）
With the deep implementation of the new infrastructure concept, people in the hardware industry can't help but ask a crucial question: under what circumstances can the commercial value of the Internet of Things be maximized?
In the 25 years since the concept of the Internet of Things was proposed by Bill Gates, the industry's thinking about IoT has shifted from more macro scenarios to a more subtle level - how to efficiently connect hardware and how to improve connection quality.
At the same time, Metcalfe's law points out that the value of a network is proportional to the number of users connected to the network and the square of nodes, that is, the more users, the greater the value of the network.
This law clearly shows the core value of the Internet of Things (IoT) form. When enough hardware is involved in the IoT ecosystem, the commercial value of the network itself can be maximized.
At the 2019 Huawei Developer Conference, with the release of EMUI10, Huawei also announced that it will apply distributed technology to all scenarios. After this technology was released, people from all walks of life felt a long-lost excitement.
After a year of extensive application and precipitation, Huawei EMUI 10.1 terminal distributed technology is expected to push the Internet of Everything ecosystem to a new level.
The distributed technology has created a new format for the future of IoT
Today, with the diversification of terminals, the problem of hardware fragmentation is becoming more and more serious. The more hardware, the higher the user threshold, and the increasingly isolated information. According to Farnell statistics, only 54% of the hardware support the Internet of Things in the whole market, even among these 54%, most of them are also one-way communication, and the content interconnection is mainly based on PC or mobile phone.
The IoT industry that once dreamed of the interconnection of all things is in a dilemma. On the one hand, the wonderful future that technology companies continue to depict with various concepts, on the other hand, the consumer experience has not been qualitatively changed.
At the same time, a large number of enterprises that in the middle stage of development are even more sad. Their investment value and innovation value are lack of growth engines, and the entire industry lacks a leader.
Huawei terminal distributed technology brings the long-lost interoperability to the IoT track. This technology has advantages at different levels. On the product, hardware capabilities can be shared and shared with each other; on development, multi-end deployment can be developed at one time.
For Huawei, this technology is not a "spoiler", but more like a "revolutionary". After the application of distributed technology, the direct effect will be on the commercial value of the product, which will drive a batch of disruptive hardware products to appear. From a technical perspective, it leads the general trend of the entire industry to break through the hardware boundary, which will inevitably cause a complete change in the entire business format.
The importance of hardware interoperability and external innovation
Throughout the history of technological development, every change in the way of information interaction will shape a new giant. Like IBM and Apple, they are all enterprises that have completely innovated in the mode of information interaction. This is also the imagination space behind Huawei terminal distributed technology.
1. Hardware capabilities help each other, multi-scenario extends user base
In the past, various types of hardware products usually have their own advantages, each supports different user groups and different use scenarios, but distributed technology can unify the advantages of other hardware and mobile phone use.
For example, sports camera Drift has the characteristics of large wide angle, high stability, wearability, but the function is relatively single.
After embedding Huawei terminal distributed technology, the motion camera can become a part of the mobile phone camera, users can continue video calls during the exercise. The mobile phone and the motion camera are integrated into one piece of hardware, the product functions realize the border blending.
Due to the variety of scenes, this product form has greatly expanded the base of the user group. For example, when sports enthusiasts use sports cameras, mobile phones and sports cameras are separated from each other. Generally, sports cameras are used to shoot sports. After the scene, users usually connect it to a mobile phone or computer for secondary editing or uploading.
However, after the sports camera Drift became the camera of Huawei's mobile phones, it could realize the function of video calling in sports, and the two products were merged into one hardware.
In terms of commercial value, the user base of sports cameras is integrated with the user base of Huawei mobile phones. Due to the interoperability of functions brought by the new product form, consumers will most likely purchase jointly, and the user base will also grow in a convergent manner.
At the market level, the multi-scenario applicability of application functions has allowed Huawei and partners to spread their brand boundaries to a large extent, which in turn has led to the emergence of synergies, and the acceptance of products has been diffused in the form of non-advertising.
2. Functional scenario are fully covered for B and C end, and open communication supports the extension of the industrial chain
In fact, since the concept of intelligent hardware has been proposed, most of the functional scenarios of the explosive IoT products are mostly oriented to the C side. But the problem is that not only in the hardware field, but in any field, B-end and C-end products have a potential boundary: B-end-oriented products are professional, complex, and expensive. C-end-oriented products are relatively cheap and easy to use. There are also differences in the use scenarios of B-end and C-end products. The former is more oriented towards professional and professional scenes, and the latter is oriented towards daily life scenes.
However, through the Huawei terminal distributed technology, the iron law of B / C separation in the hardware field seems to be broken.
Take the KANDAO video conferencing machine as an example. After the introduction of distributed technology, video conferencing no longer depends on a lot of hardware and cables. As long as the KANDAO video conferencing machine is used, participants can easily organize a multi-person conference like a phone call. Multi-person meetings no longer rely on the software platform, and the pictures of each participant are presented in real-time on the meeting interface in the form of shots.
Here, multi-person video conferencing is a typical B-end scenario. The KANDAO video conference all-in-one is the only B-end device. Participants can achieve stable access using only C-end hardware such as Huawei mobile phones.
The distributed technology combines the hardware of the B-end and C-end. In the functional scenario, Huawei mobile phones have a multi-port feature.
In this process, whether it is a KANDAO video conferencing machine or a Huawei mobile phone, the value chain of both is extended due to the diversity of functions brought about by open communication technology. Huawei's distributed technology integrates Consumer Internet of Things and Commercial Internet of Things.
3. Everything is a mobile phone sensor, user needs need technology "reverse perception"
We open a forum for electronic products or smart homes at will, and we can easily see a lot of complaints about countless cables and complex hardware communication standards.
Take the projection screen technology as an example, there are multiple standards in the industry, which not only do not communicate with each other, but the experience is extremely unstable. From a consumer perspective, a stable and consistent hardware connection experience is attractive.
If user demand is the only factor for business value, then it can be considered that in the Internet of Things track in the past few years, user demand has actually been ignored by the dispute over the interests of product brands.
A large number of smart speakers and home cameras seem to be omnipotent in product promotion, but sales in the market have been dismal. A large part of this is because user needs have not been met.
In the final analysis, it is the failure of the existing IoT technical standards to effectively "reverse sense" user needs. The so-called "reverse perception" means that the technology has personalized qualities. In the past, there were user needs first, and then to promote technological innovation, technology is passive update.
And when a new technology itself can meet the needs of users and has a forward-looking perspective that exceeds the current needs of users, we can consider this technology to have the characteristics of "reverse perception".
Huawei's terminal distributed technology has a high degree of compatibility with the current core needs of users. It also surpasses the solutions given by the current market in terms of product innovation.
Because in the hardware of tablets, mobile phones, sensors, cameras, smart screens, etc., each hardware has its best scenes. However, the rapid changes in user needs are obviously ahead of the iteration of fixed hardware updates, only through distributed technology, integration of functions, or rapid iteration of parts can satisfy users prospectively.
For example, the XGIMI projector, which has been widely loved by consumers in the Chinese projection market, is embedded in the system through distributed technology, and users can use their mobile phones to achieve stable, non-delayed projection screens.
The flexibility of the mobile phone in content and the advantages of the projector in the format and audio-visual performance are integrated through distributed technology. Distributed technology does not make up for the existing communication framework, which is the so-called technical "reverse perception".
The characteristics of hardware communication brought by distributed technology meet the needs of users, and then can effectively improve consumer loyalty to products. With the support of Huawei distributed technology, multi-hardware "integration" brings a sense of experience that is 1 + 1 > 2.
In the long run, consumers will tend to choose products that are more flexible in terms of content communication. And with the support of Huawei's massive mobile phone users, a series of products that use Huawei's distributed technology will be recognized.
4. Distributed technology updates product form, multi-terminal adaptation reduces development costs
The representative cases mentioned in the above are only a part of the benchmarking case of Huawei terminal distributed technology blessing.
At present, the product form of distributed technology innovation has covered the five major areas, such as social communication, mobile office, smart travel, audio-visual entertainment, sports and fitness.
In the future, there will be a very complete and innovative IoT smart ecosystem around Huawei hardware, and the key to connecting this ecosystem is distributed technology.
The commercial value of distributed technology in functional scenarios, user base and user needs is mainly oriented to two dimensions of product and user. In the enterprise dimension, the adoption of distributed technology also has a direct effect on reducing labor costs, enhancing development efficiency, and enhancing product innovation.
Earlier, Huawei had released a survey of statistics for application developers. The data shows that 63% of application developers now have troubles with multi-device adaptation, especially the adaptation and compatibility of different terminals.
Another 49% of the respondents said that based on different platforms, they need to use a variety of different programming languages to complete; 20% of programmers said that cross-platform data fusion is the biggest challenge in the multi-end development process.
For small and micro enterprises, in order to solve the problem of adaptation and multilingualism, the general solution is to add more manpower to the project, that is, to increase the company's labor costs beyond R & D.
The advantage of distributed technology is that Huawei provides the function of developing multiple deployments at a time. By adapting the unified programming framework of multiple terminals, developers only need to package, and even the editors commonly used by programmers can be unified and strengthened, which can increase the team coordination ability.
Distributed technology can save a lot of manpower for the business innovation of small and medium-sized enterprises, making it inherently with irreplaceable business value.
Distributed technology resets hardware relationship and breeds the next wave of IoT interconnection
The commercial value of Huawei's terminal distributed technology is undoubtedly. In the final analysis, this will hopefully reconstruct the relationship between hardware, which has surpassed the product thinking of cloud synchronization, and has entered a product idea of collaboration between different hardware. Distributed technology defines hardware as the hardware consumers want.
All in all, Huawei terminal distributed technology points out a win-win road for hardware interoperability for enterprises, developers, and consumers, focusing on products. The new product form will establish a more reliable industry standard for the interconnection of IoT hardware.
Based on this standard, Huawei and its partners will jointly build an ecosystem with unified experience, complete functions, and strong vitality, creating an industrial chain with a huge user base and high added value.
This is an opportunity for small and medium-sized enterprises that have struggled to survive in the IoT field after the epidemic. This is also one of the biggest business value and social welfare brought by Huawei terminal distributed technology.
This is an article from WeChat official accounts Tanglangcaijing(ID: TanglangFin), translated by Chris Yuan.