<Editor's Pick>Can Pinduoduo's marketing-for-growth strategy continue to work out with its depth development ?

作 者  /  步摇

编 辑  /  tuya

出 品  /  财经涂鸦(ID:caijingtuya)
 
According to Forbes real-time data, Pinduoduo CEO Huang Zheng's net worth soared. At the end of April, his personal net worth was as high as $ 25.7 billion (equivalent to 182 billion yuan), making him the third richest person in mainland China.

Benefiting from the cooperation with Gome, since April, Pinduoduo's shares have continued to reach a new high. As of April 25, the US stocks closed, and Pinduoduo quoted at $ 49.57, a year-to-date increase of 31.07%. The market value is $ 58.5 billion.
 
On April 25, Pinduoduo also released its 2019 annual report. The annual report data shows that in 2019, Pinduoduo realized a turnover of 1006.6 billion yuan and an annual revenue of 30.14 billion yuan. The gross profit increased from 10.217147 billion yuan in 2018 to 23.803 billion yuan in 2019. The net loss attributable to ordinary shareholders was 6.968 billion yuan, narrowed 10.298 billion yuan compared with the net loss of 2018.
 
In 2019, Pinduoduo's marketing expenses reached 27.174 billion yuan, and in 2018 it was 13.442 billion yuan, a year-on-year increase of double.

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