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China's largest online-to-offline (O2O) smart retailer Suning.com advances in the attack of Alibaba, JD.com and Pinduoduo
In 1990, Suning.com opened its first air-conditioned franchise store on Nanjing Ninghai Road. Suning.com went public in 2004, when the company name was also called "Suning Appliance". In 2013, Suning.com issued an announcement saying that based on the business form of online and offline multi-channel integration, full-category operation, and open platform services, the company name was changed to "Suning Yunshang". In 2018, "Suning Yunshang" was changed to "Suning.com".
As an old player in the home appliance retail market, Suning.com still holds a considerable market share. According to the "China Household Appliances Market Report 2019" released by the China Electronics Information Industry Development Research Institute, Suning.com has a channel share of 18.09% in the China's household appliance market, ranking second.
Source: "2019 China Household Appliances Market Report"