With the launch of fierce competition among Internet giants, where is Baidu's future?

Baidu has fallen into an awkward position on the Chinese Internet.
 
Once the era of BAT (Baidu, Alibaba and Tencent) has gradually been replaced by ATM, M refers to Meituan.
 
In the fourth quarter of 2019, Baidu's revenue reached 28.884 billion yuan, an increase of 6% year-on-year, and its net profit was 6.345 billion yuan, an increase of 205% year-on-year. Unluckily, the 2020 epidemic put Baidu in trouble again.
 
Baidu was interviewed by the Internet Information Office on April 8 due to problems such as disseminating vulgar information. The five core channels of Baidu include recommendations, pictures, videos, finance and technology, were suspended.
 
Internal worries have not been eliminated, and external problems are approaching again. In February 2020, ByteDance launched "Toutiao Search", which launched a head-to-head contest with Baidu. 

Although Baidu has fought countless battles in the search field, including the fight with Google. This time, Toutiao is full of confidence, which make Baidu nervous.
 
In 2019, the total revenue of Internet advertising in China is about 436.7 billion yuan, of which ByteDance accounted for 140 billion yuan. Although it does not compete with Baidu directly, it invisibly takes away a lot of shares from Baidu.
 
The financial report shows that in 2019 Baidu online advertising revenue was 78.1 billion yuan, accounting for 72.7% of its revenue; other revenues including cloud services and smart devices reached 29.4 billion yuan, accounting for 27.3% of its revenue.
 
What's more, the core team of ByteDance's Toutiao Search almost all from Baidu. So, if Baidu loses, it can also be said to lose to itself.
 
Ping Xiaoli, general manager of Baidu app, said in an interview: "there will be a new opponent almost every two years in the search field. The technical threshold for search and information flow is very high. For Baidu, the launch time of information flow is not long, but it quickly opens up the market. It is technically difficult to enter the search field from the information flow. "
 
On April 20, 2020, Alibaba's market value reaches $562.246 billion, Tencent's market value is $504.5 billion, and Baidu's market value is $36.314 billion, less than one tenth of the total value of Tencent and Alibaba.
 
As a former web gatekeeper, Baidu also has its boom.
 
In 2002, Baidu Alliance was established, and Baidu MP3 search was launched. In 2003, Baidu Tieba was launched and became the largest Chinese community. In 2005, Baidu launched Baidu Zhidao and Baidu Map. In 2006, Baidu tested Baidu Encyclopedia. So far, these still form an important part of Baidu's ecology.
 
By 2012, with the support of Tencent and Alibaba, the fight of Didi and Kuaidi pushed China into the era of mobile payments.
 
In the same period, Baidu tried to enter the field by acquiring 91 Wireless.
 
In 2014, Baidu acquired Nuomi.com, launched Baidu Wallet and Baidu Takeout, which was trying to create an O2O closed loop connected by search and map.

Therefore, Baidu has invested a lot of money in O2O, but with the flameout of O2O, Baidu sold Baidu takeout to Ele.me for $ 800 million.
 
In 2016, the Wei Zexi incident became the straw that overwhelmed Baidu.
 
Nowadays, "Toutiao Search" has launched a head-to-head attack on Baidu, and Alibaba's search is also starting a war. In any case, there is not much time left for Baidu. Baidu desperately needs a new content ecosystem to win back everything it has lost.
 
Although Li Yanhong has always emphasized that Baidu's future is in the next era of artificial intelligence. However, the fact is that Google, which is also a search engine, has fully blossomed in the field of AI. When will Baidu's intelligent era come?
 
The future is yet to come, but this vision is proposed very early.
 
In 2009, at the Baidu World Congress, Li Yanhong entered keywords as usual in the Baidu search box, but a direct question, and the search results became an intelligent answer to this question. Cloud computing has not yet come, Baidu first came up with "box calculation".

Then Baidu began to integrate the basic artificial intelligence capabilities of various internal teams to reorganize natural language processing, speech capabilities, and image recognition capabilities. This is the prototype of "Baidu Brain".
 
In 2019, "Baidu Brain" was upgraded to an AI production platform, which was widely combined with various scenarios and became an AI production platform.
 
In addition, Baidu's unmanned driving and smart speakers and other products represent that Baidu has occupied the entrance to the next generation of human-computer interaction and the Internet of Everything.
 
With the help of an open platform, Baidu AI plays an active role in epidemic prevention and resumption of production during the epidemic. Baidu's performance during the epidemic shows Baidu's accumulation and technical strength in AI in all aspects.
 
The development of Baidu is relatively good, but its revenue is very small. According to the financial report, from 2017 to 2019, Baidu's total revenue of AI was only 18.1 billion yuan.
 
With the height of "new infrastructure" rising again, artificial intelligence may usher a new opportunity.
 
Jiang Qiping, director of the Information Technology Research Center of the Chinese Academy of Social Sciences, said that the multi-dimensional empowerment process of the new infrastructure will bring more innovation dividends. Giant companies such as Baidu will become key technology engines for the new infrastructure with long-term technical investment and practical accumulation. 
 
Baidu, which has missed an era, has been dormant. What Baidu needs to do now is to stand firmly and wait for the all-round arrival of the dividend in the intelligent era.

This is an article from WeChat official accounts XinDianShangGuanCha (ID: xindianshangguancha), translated by Chris Yuan.