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China's e-commerce Pinduoduo is struggling to keep pace with JD.com and Alibaba
With the rapid growth of Pinduoduo's users, it tells its own development story. But since its birth, Pinduoduo has been at a loss, which is closely related to its way of high subsidies and promotions. In addition, in order to seize the market, it has burned to much cash and it also uses traffic to make profit.
Pinduoduo's way has long been the usual marketing method of e-commerce. Amazon and JD.com are both pursuing scale effect, although they are at a loss. But this way is not easy.
On the evening of March 11, Pinduoduo released the fourth quarter financial report of 2019. The number of Pinduoduo's annual active buyers reached 585 million, the number of its average MAUs reached 481 million, and its net loss also reduced to 1.751 billion.