Behind JD.com's 2019 performance exceeding expectations: the sinking market meets a fierce battle

On March 2, JD.com released its fourth quarter and full-year financial reports for 2019. According to the data, JD.com's fourth-quarter revenue in 2019 was 170.68 billion yuan, a year-on-year increase of 26.6%. Under the non GAAP, the net profit attributable to common shareholders was 810 million yuan, and diluted earnings per share were $0.08, higher than analysts' expectations of $0.06.

Meanwhile, in 2019, JD.com's net revenue reached 576.89 billion yuan, an increase of 24.9% year on year. Under non GAAP, the net profit attributable to the company's shareholders reached 10.75 billion yuan, an increase of 210.8% year on year. Compared with 2018, its net profit margin has doubled.

Driven by data growth and profit, the day on which JD.com's financial report was released, the stock soared 12.44%, and as of that day closed at $43.3, marking a new high since 2019. As we all know, on the last day of 2018, its stock price stayed at $22.27.

2019 is full of rectification, reform and breakout for JD.com.

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