IQIYI launches a new product "Suike" to against YouTube

Focus

• In 2019, iQIYI's membership and ARPU both increased, and content costs and net losses both narrowed;

• IQIYI launches a new product "Suike" to against YouTube and explore new growth points.  

After the "barbaric" era of grabbing users and burning money, long video head players have sufficient content and complete layout to seize the sinking market and overseas market. A set of mature methods has been formed in the industry. The long video industry with a clearer competition pattern has entered a critical stage of refinement.

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