Hema takes on Alibaba's new retail and new consumption task, does it mean that the era of Hema is coming?

Dec 24, 2019 HeMa ANT FINANCIAL

On December 19, Zhang Yong, chairman and CEO of Alibaba Group, and Jing Xiandong, chairman of Ant Financial Services Group, respectively sent letters to all members, announcing a new round of future oriented upgrading. They focus on three strategies of globalization, domestic demand in China, big data and cloud computing.

In fact, as early as September 23, at the global investor conference, Alibaba has proposed the plan that it will further promote the three strategies of globalization, domestic demand in China, big data and cloud computing. And at the same time, it will comprehensively promote the construction of "Alibaba business operating system".

Among them, the most striking is the responsibility scope of Daishan, president of Alibaba Group's B2B business group. Based on her responsibility for the original business, she will take charge of the Hema business group on behalf of the group, and be fully responsible for opening Hema, rural Taobao, intelligent agriculture and other businesses.

In other words, on behalf of the group, she integrates those businesses which were originally independent, opens the chain of offline retail, empowers Hema and improves its combat effectiveness.

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