<Editor's Pick>Will interactive movie like "Black Mirror: Bandersnatch " be the future of the streaming media?

Jul 17, 2019 IQIYI bilibili

Just after iQiyi launched the interactive drama "His Smile", two streaming media platforms have also released the dynamics of interactive video recently: On July 8th, Bilibilli announced the launch of the "Interactive Video" feature, where creators can create interactive videos with different options, allowing users to make choices through the player, trigger multiple plots and endings, just like playing games; July 11 Tencent Video released interactive video technology standards and will launch an open platform for one-stop interactive video. In early July, Youku also said in an interview that it plans to launch a variety of interactive content on new products in the next six months.

This means that streaming media has begun to lay out for interactive content.

The interactive storytelling caused massive discussions starting with Netflix's interactive drama "Black Mirror: Bandersnatch ".

On December 28, 2018, Netflix officially launched the interactive film "Black Mirror: Bandersnatch" which sparked a heated debate. The audience can make decisions for the protagonist in the whole story, and each decision can extend the plot to a different ending.