<Editor's Pick>How to build a 1-billion-user super app ? Zhang Xiaolong may know the answer

张小龙

No one knows that when remembering a phone call and adding a QQ account were replaced by adding a WeChat account. WeChat has become a tool that cannot be separated from everyday life. This popular application was launched by Zhang Xiaolong and led by the Guangzhou Research team in 2011. With excellent product design and exquisite grasp of human nature, together with the help of QQ, it broke through in the encirclement of competitors from inside and outside, and became a super application with one billion users, which is rare in the whole world.

WeChat was praised by Tencent's founder Pony Ma as the ticket for the mobile Internet that Tencent got, which shows its great strategic significance for Tencent. Although Tencent's biggest source of revenue is games, it is widely believed that Tencent's core assets and competitiveness are WeChat. WeChat successfully seized the opportunity of the rise of mobile Internet and achieved great success. It is considered to be a typical rich second generation. However, when the second generation achieves achievements beyond the previous generation, even more powerful, it cannot ignore the talents and efforts of the second generation.

The growth of WeChat empire

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