<Editor's Pick>The war between Taobao and Pinduoduo has just begun

Apr 10, 2019 PinDuoDuo

Taobao, the latest move by China's largest integrated e-commerce, shows that it is trying to recapture sellers selling cheap goods from its new rivals in order to win low-line urban and rural areas that are more cost-effective and more price sensitive. consumer.

The mobile Taobao App will launch a special price sector, and the entrance is located in the third column of the main TAB in the search results page. Whether it is snacks or daily necessities, the prices of goods in sale area are significantly lower than “all” and “Tmall”, which is really reminiscent of the market that once swept the “out of the fifth rings” market at low prices.

According to Taobao, the goods in the sale area will need to be placed in the future through targeted investment--by relying on data analysis and algorithm screening. Taobao will match the products approved by the system and the corresponding users. Of course, first of all, you have to be a seller of Taobao or Tmall.

Since last year, Taobao’s sinking action at the product level has been uninterrupted. In reverse order of time, two weeks ago, a unified marketing platform for Juhuasuan, daily sales, and rushing to buy released; in September 2018, Taobao comprehensively updated and strengthened the recommendation of feed products; in August, Taobao launched the “Pull Group” section on Alipay's homepage; in March, Taobao (Special Price) App was released.