China calls on e-commerce sites to curb spam ahead of Singles' Day shopping fest

Oct 28, 2021 9:16 am

China's Ministry of Industry and Information Technology (MIIT), a major industry regulator, has called on e-commerce sites to curb text-message marketing ahead of the country's annual Nov. 11 Singles' Day shopping festival.

MIIT, in a social media post late on Wednesday, said it held a meeting on Oct. 25 with representatives from e-commerce companies Alibaba Group Holding Ltd, Inc, Meituan and Pinduoduo Inc.


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