General Motors is doubling down on its push into electric vehicles with luxury and commercial models to take on tech start-ups

Jan 13, 2021 9:21 am

General Motors is doubling down on its push into electric vehicles with new luxury and commercial models designed to tap what it expects will be fast-growing demand for battery-powered transportation.


The carmaker said it’s creating a wholly owned company called BrightDrop that not only supplies battery-powered vans but also offers fleet-management services. GM also previewed several upscale models for well-heeled retail buyers.


“Global EV market penetration stands at around 3 per cent,” Mary Barra, GM’s chief executive officer, said in a Tuesday speech at CES, which used to be called the Consumer Electronics Show. “We believe that is all about to change.”


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