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Douyin, China’s TikTok, grows daily active users to 600 million in home country amid global headwinds
ByteDance-owned Chinese short video app Douyin surpassed 600 million daily active users in August, a 50 per cent increase from 400 million in January, as its sister app TikTok faces headwinds in some of its key markets globally.
Revealing the latest figure at the Douyin Creator Conference on Tuesday, ByteDance’s China chief executive officer Zhang Nan said that Douyin has helped more than 22 million content creators earn over 41.7 billion yuan (US$6.1 billion) in the past year. The company hopes to raise the number to 80 billion yuan in the next year, she added.
Douyin’s growing popularity in its home market comes while its international version, TikTok, grapples with challenges in India and US, two of its biggest markets.
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