Chinese dating app Tantan claims 360 million registered users but no profits

Jun 29, 2020 1:09 pm

Tantan, known as China’s answer to dating app Tinder, announced on Sunday that it has more than 360 million registered users worldwide and has generated 15 billion matches since founder Wang Yu launched the app in 2014 in Beijing. The WeChat post celebrated the company’s sixth-anniversary and hinted at an enlarging online dating market in China, where 648 million people are estimated to use dating apps in 2020.

The location-based dating app closely resembles Tinder in its appearance and functionality—a swipe-y mechanism, with users choosing based on a short bio plus photos. It also has a “Nearby” section for users to explore what others post and to follow people they find attractive.