What is the key for foreign brands to compete in the Chinese market in the "new" Double 11?

2022-01-14, 5:00 pm Beijing Time


Double 11 now has become an annual international e-commerce shopping festival.

In 2009 Alibaba's CEO Zhang Yong began to use the day as a 24 hour shopping holiday festival that offered online shopping discounts and offline entertainment. The holiday has now become the largest online shopping day in the world. Although Double 11 in 2021 has become low-key, there are some new changes. And the total transaction volume was still impressive, with Tmall's GMV reaching RMB 540.3 billion on the Double 11.

This shopping carnival has a huge appeal for merchants all over the world.


We have invited three experts who focus on Chinese e-commerce to talk about "What is the key for foreign brands to compete in the Chinese market in the 'new' Double 11?", they are:

Cyril Drouin, CEO Publicis Commerce Greater China,Chief eCommerce Officer North Asia–Publicis Groupe

Shlomi Mahfouda, Managing Director & Co-founder of Up2China

Anaïs Bournonville, Head of Luxury Division at GMA, Business Consultant


We will focus on the following topics:

- What's NEW about Double 11 in 2021?

- What opportunities are there for foreign brands in the Chinese market?

- As transaction growth slows, will Double 11 continue to gain momentum in the future?


Time: Friday, 14 January at 5PM, Beijing Time

Platform: Zoom

Sign up now: https://us02web.zoom.us/meeting/register/tZEkdO2grjwtGtL3KzrSVGcFg5-son_xEkdh