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BOP is an oral care brand. The target group of BOP is the group aged 25-35 with certain consumption ability in tier-1, tier-2 and tier-3 cities. The price band is set at the mid-high level of 40-50 yuan. BOP focuses on nursing efficacy and can solve halitosis, periodontitis, sensitivity, gingival bleeding and other problems. New BOP products are officially launched, and 4 toothpaste products featuring different effects will become the core SKU of BOP. In addition, mouthwash, tooth paste and other categories are also under development

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